Never underestimate how the aroma of your home can affect your mood, and so your life
JOGB: our story
Beauty and lifestyle editor & writer, Jo Glanville-Blackburn is JOGB: a warm and passionate lover of scent and emotion; and it is Jo's instinctive passion for feel-good, mood-enhancing essential oils and natural aromas that has inspired many of her articles across magazine print (GH, SHE, Grazia, Style, YOU mag and W&H) and digital media (check out her magazine-style lifestyle beauty blog jogb and her new JOGB series: In Bed With Jo over on youtube). Jo is also author of over 12 wellbeing beauty books including A Passion For Perfume, Spa Bliss, Blooming Gorgeous Beauty & Wellbeing in Pregnancy, and A New You in 21 Days (please see links below) including Spa Bliss (Duncan Baird), A Passion For Perfume (Ryland Peters), Blooming Gorgeous, Beauty & Wellbeing in Pregnancy (Ryland Peters) and A New You in 21 Days (Quadrille). You can contact us here by email on email@example.com
Home is the true environment of scent. When we are increasingly overstressed and overstretched in our daily lives, where better to feel comfort, uplifted, more relaxed or reinvigorated? Where else can we truly pause, breathe, relax and unwind if not at home?
JOGB starts with candles. "To me, candles are the hub of the home," says Jo. "The bridge between the senses: aroma and beauty, comfort and relaxation. They instantly give a true sense of wellbeing - you took the time to stop, light a match and take a breath for YOU.
For me aroma is everything. I truly believe scent has a profound effect on our mood, through our memory and all our senses over our lifetime, whatever our age. My own childhood memories put me right back by my late father's side, early evening, burning twigs in his garden bonfire (that'll be the woody incense notes I adore - cedarwood and sandalwood in MOJO and a little in SLOJO). It's very powerful. And then there's my mother's baking (that'll be the hips, GOJO) and the warmth, energy and heart she gave our home. She filled life with laughter, love, candles (well there were a lot of power cuts when I was young). I guess, as a result, I love comfort: don't we all? I want anyone who comes into my home to feel that same feeling of home, peace, happiness. As a result, my choice of fragrances today are fairly gender-neutral, 'chypre-like' soul with luscious elements of fun wrapped all around.
Above all, they also need to be natural in the purest sense. JOGB candles are made using 100% natural plant essential oils in a renewable, sustainable plant-based soy and rapeseed wax with no artificial paraffin wax, to help reduce toxins in the home and emit the best quality natural fragrance for you. In each candle you will find the luxurious 10% volume of fragrance oil - far greater than most candles on the market - that is why they cost a bit more. You will tell that before even lighting - the aroma fills the room, beautifully. As such they also burn slowly for upto 50 hours. MOJO, GOJO and SLOJO have each been created with a curated accord of top, middle and base notes to appeal to your mood and your senses. They can lift you up, and they can work some magic. I'd love you to experience...
It is key that JOGB candles are paraffin-free. Jo's youngest daughter suffers from asthma and Jo has an auto-immune disorder, both of which benefit hugely by reducing toxins in the home (from chemical room sprays to paraffin-wax that emits similar fumes to diesel) and by embracing ever increasing ways to unwind and de-stress in our busy modern lives. This is JOGB Living - to be honest it's modern living and the need to wellness to be exactly that - Living Well.
"Now more than ever, in our crazy, chaotic lives, I truly believe that we need to surround and immerse ourselves in a cocoon of contentment and security. So I've created this collection to touch a nerve and inspire your moods. It starts with candles because it's for your home and for your self - the perfect marriage between beauty & home: which sums up my career too! AND if like me you love burning candles they have to be as clean as possible too. I can't bear artificial perfumes OR the smell of paraffin wax candles: I literally have to leave the room when they're blown out. I certainly don't want to breathe that in - it's bad for our personal space (my youngest has mild asthma) and vets say it's bad for our pets too. Life to me is about creating positive energy: the fastest way I know how is through the natural luxury of fragrance using beautifully blended essential oils that enhance your mood, and so your life. Hence JOGB!
Why candles JOGB?
"Candles instantly set a mood and a focus in your surroundings, and when it's an aroma you love, it becomes the hub of your home. I always burn candles, from the living room to the bedroom, to the hallway, to help set a mood for everyone around: to relax and to recharge. My darling husband Jim, who has designed everything to do with JOGB, says, 'give her a surface and she'll smother it with candles'... he's not always 'laughing' mind you!"
This is the beauty of JOGB: a joyous, positive mood-enhancing collection for the home that's the epitome of natural luxury, designed by Jo and husband Jim Stanton in conjunction with an intimate inspiring group of true British artisans. Let JOGB plays with your senses: make you feel vibrant, seductive or just downright chilled and 'hopefully' more content. It's an emotive collection created by a pretty emotional woman.
"Aroma is a powerful connection for us all - let's embrace it with JOGB. Let us pick you up when you're feeling weary with GOJO; feel sensual and seductive with desire for MOJO; then find deep relaxation at the end of the day with soporific SLOJO."
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